Foundation Links Guides
Foundation links are the basic links every real business picks up: profiles, directories, forums, bookmarks and Web 2.0 pages. These guides explain why that base matters and how it makes your stronger links look natural.
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How we think about foundation links
A site with only powerful links and nothing else looks odd to Google. Real businesses have profiles, listings and mentions all over the web, most of them small. Foundation links give your site that natural base, with a healthy mix of dofollow and nofollow links and many different anchors.
They are not meant to push rankings on their own. They make the rest of your link building safer and help your PBN links, guest posts and niche edits do their job.
Where to start
Read our guide on what foundation links are, then the posts on directory and profile backlinks. Our Foundation Backlinks service builds the whole base for you in one order, with a full report.
Questions we get about this topic
Should foundation links come first?
Yes. Building a natural base before stronger links makes your link profile look like a real business from the start.
Do foundation links pass much power?
Each one passes little on its own. Their job is to make your profile natural and diverse so stronger links work better.
Are nofollow links useless?
No. Every real site has nofollow links, and a profile without any looks built. They also bring visits and help Google find your pages.