Key takeaways
- White label link building pricing has two sides: your wholesale cost and the price you set for clients.
- Our PBN packages start at $170, with unbranded reports you can present as your own.
- Agencies sell links per package, as a monthly retainer or bundled into wider SEO plans.
- Real margin includes your team’s time, not just the markup.
- Reliable delivery protects retainers, which matters more than the cheapest wholesale price.
White label link building pricing works on a simple split: you buy links from a provider at their price, deliver them under your own brand and charge your client whatever your agency decides. The gap between the two is your margin, and you control it.
The question most agencies really ask is how to set those numbers so the service stays profitable, easy to sell and easy to deliver. That is what this guide covers, using our own published prices as the wholesale side of the example.
If you want the background on how reselling works with us, our white label link building program page explains the setup in full. New to reselling? Start with white label SEO explained, and use our outsourcing link building checklist to vet any provider.
How white label link building pricing is structured
There are two prices in every white label deal.
- Your cost: what you pay the provider for the links. With us, this is the listed package price, paid in the client portal in USD or INR.
- Your client’s price: what you charge on your own invoice. We never see it and never contact your client.
Because the reports we deliver carry no KINGPINWEB name or logo, you can present the work as part of your own service. You set the price, the package names and how you bundle it.
Our wholesale starting points
These are the published starting prices agencies most often build their offers on.
| Service | Starting price | What it includes |
|---|---|---|
| POWERFUL PBN Links That Work | From $170 | Moz DA 20+, RD 50+, handwritten content |
| The Strongest PBN Links on the Planet | From $350 | Moz DA 50+, RD 100+, handwritten content |
| Monthly Rental Sticky Homepage PBN Links | From $255 a month | Homepage links, renewed every 30 days, plus bonus links |
| Update-Proof Foundation Backlinks | $62 | 230 manually built foundation links |
| Powerful Expired Domains | $2,500 | One aged, vetted expired domain |
Guest posts and niche edits are also available, with current pricing listed on each product page in our shop.
Three pricing models agencies use
How you package links shapes how easy they are to sell. These are the three models we see agencies use most.
Per link or per package pricing
You quote a fixed price for a defined set of links. It is clear and easy to explain, and it suits one off projects or clients testing your service.
Monthly retainer
The client pays a fixed amount each month for a set volume of links and reporting. It gives you predictable income and suits clients with ongoing ranking goals. Our monthly rental homepage links fit this model naturally, since they renew every 30 days.
Bundled into a wider SEO plan
Links become one line inside a larger SEO package with content, technical work and reporting. The client sees one price, and your link cost is simply part of your delivery cost.
How to calculate your margin
The math is simple. Margin is your client price minus your cost, divided by your client price.
Here is a worked example using our entry PBN package. These resale figures are only an illustration; you choose your own.
- Your cost for the package: $170.
- Your price to the client: $400.
- Your gross profit: $230.
- Your gross margin: $230 divided by $400, which is about 57%.
Now add your own time. If an account manager spends one hour on the order form, client updates and the report, include that hour at your internal rate. That is your real margin, and it is the number that should guide your pricing.
What should drive your resale price
Agencies that price links well think about more than the wholesale cost. These are the factors worth weighing.
- Link strength. Stronger links, such as high authority PBN links, justify a higher price because they move harder keywords.
- Your market. A legal or finance client usually has a bigger budget and tougher competition than a local café.
- Your service layer. Keyword research, anchor planning and reporting calls are real value. Price them in.
- Turnaround expectations. Delivery runs 7 to 30 days. Set client expectations to match, so you never have to discount to calm a frustrated client.
- Volume. Larger orders mean fewer admin steps per link, which lifts your margin even at the same resale price.
A sample three tier package structure
Many agencies find tiers easier to sell than custom quotes. Here is one way to map your white label link building pricing onto simple client tiers. The wholesale side uses our packages; the resale side is yours to decide.
- Starter: a foundation package plus an entry PBN package, aimed at two or three service pages. Good for small local businesses.
- Growth: foundation links, a larger PBN package and a few guest posts or niche edits each month. Good for competitive local and national sites.
- Authority: our strongest PBN links on main money pages, monthly rental homepage links and regular contextual links. Good for clients in tough markets with larger budgets.
Keep the tiers few and clearly different. When clients can see why one tier costs more, upgrades become a natural conversation instead of a hard sell.
Hidden costs that eat into margins
Many agencies set a good price on paper and still lose money. Usually it is one of these:
- Rework. Cheap providers that deliver unindexed or deleted links create support tickets and refunds.
- Branded reports. If a provider’s name shows on the report, you have to rebuild it, which costs time. Our Excel reports come unbranded.
- Chasing updates. A provider with no support channel turns every order into email follow ups.
- Client churn. Links that do not move rankings cost you the account, which is the biggest cost of all.
This is why the cheapest wholesale price rarely gives the best margin. Reliable delivery protects the retainer, and the retainer is where agencies make their money.
Presenting link building pricing to clients
Clients rarely buy “links”. They buy outcomes: more visibility, more leads, better positions for the pages that matter to them.
Frame your packages around those goals. Name tiers by what they are for, such as a starter push for a few service pages and a growth plan for competitive keywords. Explain the delivery window up front and share the report as proof of work.
Avoid promising rankings. We do not guarantee rankings, and you should not either. Promise quality work, clear reporting and a sensible timeline instead. Most sites see movement in one to three months, which gives you a realistic story to tell.
FAQ
Do agencies need a contract to resell our links?
No. You order in the client portal like any other customer, and you can resell the work at whatever price you set.
Can we order for many client sites at once?
Yes. Add each target URL and anchor on the order form. For large or mixed orders across many clients, message us and we will organize it with you.
Will our clients ever see your company name?
No. Reports carry no KINGPINWEB name or logo. PBN live URLs are also kept private to protect the network.
Can we pay in Indian rupees?
Yes. The client portal accepts INR through Razorpay as well as USD through PayPal.
Ready to add link building to your agency offer?
If you want a reliable wholesale partner with unbranded reports, start with our white label service for agencies. You can also outsource your link building in bulk, or contact our team to plan volumes and package mixes.
About the author
KINGPINWEB Team
KINGPINWEB is an SEO and link building company based in Chennai, India. Since 2012 our in-house team has helped site owners, agencies and businesses rank higher in search. Everything we publish here comes from hands-on work: campaigns we run, rankings we track every day and tests we carry out ourselves. We write these guides to share what works in practice. Our team is led by co-founders Issac M. Paul and Balaji Ragupathi.
