Link Building Guides
These guides cover link building as a whole: what backlinks are, how Google judges them, what they cost and how to plan them for your site. Start here if you are new to SEO.
How we think about link building
Links from other sites are still one of the strongest signals Google uses. What matters is where a link comes from, whether that site is real and relevant, where the link sits on the page and how your links grow over time. A few strong links usually beat many weak ones.
We have built links for clients since 2012, so these guides explain what we see work in real campaigns, from anchor text and link velocity to audits and toxic links.
Where to start
Read our guide on what backlinks are first, then the posts on types of backlinks and what backlinks cost. When you are ready to order, our services page lists every link type we build, from PBN links and guest posts to niche edits and foundation links.
Questions we get about this topic
How many backlinks do I need?
It depends on how strong the pages ranking above you are. Compare your links with theirs and close the gap with quality links over time.
How long do backlinks take to work?
Anywhere from one week to three months. Link velocity matters, and your overall fundamentals and various other factors also come into play.
Is it safe to buy backlinks?
It is safe when the links come from real, relevant sites and grow at a natural pace. The risk comes from cheap links on spam sites.